![]() ![]() ![]() Even if your engaged subscribers respond well to the campaign, you won’t notice it because of the bloated email list. Let’s say your latest email marketing campaign is showing low open and click-through rates. Accuracy of email marketing campaign resultsĪ large number of unengaged subscribers can skew the value of your email marketing KPIs. If they still don’t respond, it’s time to say goodbye and remove them altogether. With email list cleaning, you can move these customers to a separate segment and try to re-engage them.
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